Grand View Research forecasts a 43.9% compound annual growth rate for the robotic process automation market through 2030, with a projected valuation of $30.85 billion by that year. ServiceNow already serves nearly 8,400 customers, including 85% of the Fortune 500, with its GenAI-powered chatbots that handle routine support queries and streamline internal workflows. The company’s proven platform and early investments in generative AI position it to capture significant share as enterprises seek to replace mundane tasks with automated solutions.

In Q3 2025, ServiceNow reported revenue of $3.4 billion, up 22% year-over-year, with subscription fees accounting for $3.3 billion or 97% of total sales. The firm ended the quarter with $11.35 billion in remaining performance obligations, underscoring strong backlog visibility. Its customer renewal rate stands at 97%, rising to 98% when excluding the exit of a large U.S. federal agency. During the quarter, ServiceNow closed 103 transactions exceeding $1 million in net new annual contract value and held 553 contracts over $5 million in ACV, an 18% increase from the prior year.

In 2025, ServiceNow committed over $12 billion to acquisitions and strategic investments, led by a $7.75 billion purchase of cybersecurity specialist Armis, a $2.8 billion deal for Moveworks, and a $750 million stake in Genesys. While management cites strategic fit and long-term synergies, analysts worry these moves reflect a need to supplement slowing organic growth. The company expects to generate more than $13 billion in sales this year, up about 21% over the prior period, but Wall Street projects sub-20% growth in 2026 absent further acquisitions. Critics note parallels with the CEO’s previous merger-driven expansion at SAP and question whether large deals will ultimately deliver the intended boost to top-line momentum.