Sezzle and David’s Bridal teamed up with the Times Square Alliance to transform Times Square into an immersive “Love in Times Square” bridal venue. The daylong activation featured curated gift bags, photo activations, gown giveaways and a Q&A with cast members of Tell Me Lies, culminating in a live wedding officiated by David’s Bridal CEO Kelly Cook.

Recent data indicates that nearly half of all engaged couples face financial stress that can overshadow wedding planning. Sezzle’s point-of-sale installment platform was showcased as a tool to break purchases into manageable payments, helping couples budget for gowns, décor and other essentials without added financial strain.

By placing its payment solution center stage in a high-traffic location, Sezzle aims to drive merchant sign-ups and user adoption within the bridal market. The high-visibility partnership with a leading bridal authority underscores Sezzle’s strategy to expand its merchant network and enhance brand recognition among financially conscious consumers.