Siebert Financial, Unusual Whales partner to launch series of ETFs

Siebert Financial entered a strategic partnership with Unusual Whales to develop and launch a series of ETFs.

Planned products aim to turn Unusual Whales’ “shadow data” signals into investable strategies tied to market activity and trading disclosures.

Siebert will provide product infrastructure and distribution, citing about $19 billion in assets under management and 176,000 retail accounts.

ETF strategies, regulatory filings, and expected launch timing will be announced separately.