Similarweb, NIQ partner on agentic commerce measurement solution for AI shopping era
SMWB•Similarweb and NIQ to develop AI shopping measurement product
Similarweb entered a collaboration with NIQ to develop an agentic commerce measurement product for the AI-driven shopping journey.
The planned offering targets brands, retailers and technology platforms seeking to link AI discovery signals to traffic, conversion and verified sales outcomes.
Similarweb supplies digital data on AI-driven consumer behavior across generative AI platforms, while NIQ contributes product intelligence, consumer data and sales measurement.
The initial version is scheduled for Q4 2026, with launch planned in selected categories and markets and expansion over time.
Coverage is expected to include ChatGPT, Gemini, Google AI Mode, Perplexity and Claude.
