Simmons Bank Customers Save $5.9M Through Round-Up Program in 2025
Simmons Bank's Round-Up program enabled 25,000 customers to save over $5.9 million in 2025 by rounding up debit purchases to the nearest dollar into secondary accounts. The initiative may bolster deposit growth across Simmons Bank's network of more than 220 branches in six states and reinforce its 116-year dividend streak.
1. Round-Up Program Mechanics and 2025 Results
The Round-Up program automatically rounds debit card purchases to the nearest dollar and transfers the difference into a separate savings account. In 2025, more than 25,000 participants accumulated over $5.9 million in emergency funds without altering their spending habits.
2. Branch Network and Financial Stability
Simmons Bank operates over 220 branches across Arkansas, Kansas, Missouri, Oklahoma, Tennessee and Texas, supporting regional deposit growth. With 116 consecutive years of dividend payments, management highlights the program’s role in strengthening customer engagement and sustaining stable funding sources.