Small and medium-sized businesses are increasingly turning to AI-integrated search tools, with a surge in adoption and forward intent for Google’s Search and AI Overviews features. The survey shows growing interest in generative-AI-led discovery, including experimentation with ChatGPT ad products, as SMBs seek more direct conversion pathways. Google’s AI Overviews have delivered notable improvements in lead quality and relevance, outpacing rival platforms in both utility and growth. Respondents specifically highlighted the platform’s ability to guide high-intent users to relevant content, strengthening its competitive position in the digital advertising landscape. Advertiser sentiment is shifting as budgets move away from traditional social media toward AI-driven search and generative tools. Early integration of AI capabilities is creating first-mover advantages, suggesting that platforms maintaining high utility for SMBs will secure greater long-term revenue resilience and market share.