Smurfit Westrock Secures Ryder Cup Packaging Partnership Through 2031
Smurfit Westrock will serve as worldwide and official packaging innovation partner for the Ryder Cup tournaments in 2027, 2029 and 2031, providing sustainable packaging solutions across commercial operations and supply chains. The multi-year deal enhances Smurfit Westrock’s global visibility at golf’s centennial event and underscores its sustainability credentials.
1. Partnership Scope and Duration
Smurfit Westrock has been appointed worldwide partner and official packaging innovation partner for the upcoming Ryder Cup tournaments in 2027, 2029 and 2031. Under the agreement, the company will supply packaging solutions for all commercial operations and support the event’s supply chain logistics.
2. Sustainable Packaging Innovations
The company will deploy advanced sustainable packaging materials and practices designed to minimize waste and lower carbon emissions at each tournament venue. Responsibilities include custom packaging for merchandise, hospitality and logistics to achieve record sustainability at the centennial 2027 event.
3. Brand Visibility and Strategic Benefits
The 2027 Ryder Cup at Adare Manor offers Smurfit Westrock prominent global exposure, showcasing its Irish roots and sustainability expertise to a broad audience. This long-term partnership reinforces its position in the sustainable packaging market and may catalyze new business opportunities in sports and other sectors.