SoFi Offers 4.00% APY on Savings, Targets $100 Stock by 2030
SoFi is offering up to 4.00% APY on its high-yield savings account after a 0.70% boost, keeping rates above the national average of 0.39%. The company added a record number of new users last quarter and is leveraging a cross-selling strategy that could support a $100 stock price by 2030.
1. Savings Account APY Increase
SoFi Savings account rate was raised to 3.30% APY on December 23, 2025, and an additional 0.70% boost brings the current APY to 4.00%. This positions SoFi among top high-yield savings providers as average national savings rates sit at approximately 0.39%.
2. Record New User Acquisition
During the most recent quarter, SoFi onboarded a record number of new retail banking customers, surpassing previous quarterly gains. This accelerated user growth expands the addressable base for loans, savings, and investment products.
3. Cross-Selling Strategy and Stock Outlook
SoFi is deploying a cross-selling model to monetize its growing user base by offering additional financial products across banking, lending, and investing. This multi-product approach underpins analyst projections that SoFi’s share price could rise toward $100 by 2030 as revenue per user increases.