SoFi Waives Minimum Balance for SpaceX IPO Access, Launches SoFi Coach
SOFI•SoFi will allow its members with self-directed accounts to apply for shares in SpaceX’s 555 million-share IPO priced at $135, requiring no minimum balance compared with peers’ $100K–$500K thresholds. It also launched SoFi Coach within its SoFi Plus membership to provide personalized financial guidance.
1. SoFi Provides SpaceX IPO Access
SoFi members with self-directed investment accounts can submit conditional offers for SpaceX’s 555 million-share IPO at a fixed $135 opening price. Unlike Charles Schwab’s $100K and Fidelity’s $500K minimums, SoFi imposes no balance requirement, positioning itself as an accessible brokerage for high-demand listings.
2. SoFi Launches SoFi Coach for Plus Members
SoFi Coach is a new financial coaching tool included with SoFi Plus membership, offering personalized guidance on budgeting, investing and debt management. This service aims to deepen member engagement and enhance long-term retention by delivering tailored advice within the SoFi ecosystem.
