Solo Brands to Roll Out Cheekies Women’s Swim Brand in April 2026
Solo Brands’ Chubbies launches Cheekies, its first standalone women’s swimwear label, on its 15th anniversary, debuting a mix of adjustable silhouettes and expressive prints. Cheekies, built by an all-women team led by Kit Garton, will roll out on Cheekies.com, DICK’S.com and select retail stores in April 2026.
1. Launch Overview
Cheekies will launch in April 2026 on Cheekies.com, DICK’S.com and in select Chubbies and DICK’S retail locations, marking the brand’s first independent women’s swimwear line.
2. Product and Positioning
The debut collection features versatile, adjustable silhouettes, mix-and-match prints and solids, and flexible sizing designed for comfort, fit customization and expressive styling across sun-soaked occasions.
3. Brand Background and Strategy
The launch coincides with Chubbies’ 15th anniversary and responds to growing demand from women seeking confidence-focused swimwear, leveraging the brand’s 15 years of fit and product expertise.
4. Leadership and Team
Kit Garton, Senior Vice President, Commercial at Chubbies, leads Cheekies with an all-women team that has spent two years developing swimwear shaped by real consumer insights.