Solo Stove Launches Nationwide Rice Krispies Treats Partnership with Limited-Edition 40-Count Boxes
Solo Brands’ Solo Stove has launched a nationwide Rice Krispies Treats partnership featuring limited-edition 40-count roasting bar boxes at Walmart, Kroger, Amazon and Target starting April. The co-branded promotion includes winning wrappers for two prize tiers—Grand Prize Summit 24″ Smokeless Fire Pit kits and second-tier Mesa tabletop fire pit kit.
1. Partnership Launch
Solo Stove has partnered with Rice Krispies Treats to introduce a co-branded roasting experience, leveraging Solo Brands’ smokeless fire pit technology to elevate the viral roasting trend. This national launch begins in April at major retailers including Walmart, Kroger, Amazon and Target.
2. Promotional Offering
The promotion features limited-edition 40-count boxes of Rice Krispies Treats roasting bars packaged with Solo Stove imagery, offering consumers a modern spin on campfire treats by substituting graham crackers with marshmallowy Crunch bars over a smokeless flame.
3. Giveaway Mechanics
Inside select boxes, consumers may find winning wrappers that qualify them for two prize tiers: a Grand Prize kit with a Summit 24″ Smokeless Fire Pit, roasting sticks and Rice Krispies Treats boxes, or a Second Prize Mesa tabletop fire pit kit with accessories.
4. Distribution and Marketing Strategy
Solo Stove and Rice Krispies Treats will support the partnership through seasonal content on social and digital channels, influencer collaborations and a consumer giveaway to drive engagement and boost brand visibility during peak fire pit season.