Southwest Airlines Appoints Callahan as Chief Digital and Marketing Officer, Suri as VP of Rapid Rewards
Southwest Airlines has appointed Sabrina Callahan as its first Chief Digital and Marketing Officer to unify digital, e-commerce and brand strategy under one leader and drive customer growth across new markets. Nandika Suri joins as Vice President of Rapid Rewards to expand membership, enhance partner relationships and boost loyalty revenue.
1. Appointment of Chief Digital and Marketing Officer
Sabrina Callahan has joined Southwest Airlines as the inaugural Chief Digital and Marketing Officer, consolidating digital, e-commerce, brand, social and marketing functions under a single leader. She brings transformational experience from Hilton, Walmart and AT&T and will focus on driving customer base growth, modernizing the marketing funnel and enhancing the digital booking and travel journey.
2. Leadership for Rapid Rewards Loyalty Program
Nandika Suri steps in as Vice President of Rapid Rewards to oversee the airline’s loyalty program, aiming to grow membership, deepen engagement and strengthen co-brand and partner relationships. With prior roles at Choice Hotels, Under Armour and United Airlines, she will implement new earning and redemption options to increase loyalty-driven revenue.