Southwest Offers Up to 90,000-Point Bonus on Rapid Rewards Cards
LUV•Through July 1, new Southwest cardholders can earn 80,000 bonus Rapid Rewards points on the Plus card after $1,000 spent in three months, 85,000 points on the Premier card after $2,000 spent, and 90,000 points on the Priority card after $3,000 spent. This promotion may drive higher co-brand card usage and loyalty program engagement.
1. Offer Details
From now through July 1, Southwest is providing tiered welcome bonuses for three co-branded credit cards: 80,000 Rapid Rewards points on the Plus card after $1,000 in purchases, 85,000 points on the Premier card after $2,000 in purchases, and 90,000 points on the Priority card after $3,000 in purchases, all within the first three months.
2. Card Features and Perks
Beyond the welcome bonus, each card earns points on everyday spending, with increased rewards on Southwest purchases. Cardholders also receive travel perks such as free first checked bag, priority boarding, and potential seat upgrades depending on card tier and fare class.
3. Potential Impact
By incentivizing upfront spending and long-term loyalty, this promotion could increase co-branded card issuance and usage, generating fee revenue and enhanced customer retention. Sustained engagement in the Rapid Rewards program may support incremental flight bookings and ancillary revenue for Southwest.
