Spectrum Reach Joins DoubleVerify’s Certified Transparent Streaming Program for Show-Level TV Reporting
DoubleVerify has added Spectrum Reach as the first partner in its Certified Transparent Streaming program, enabling verified program- and episode-level reporting across streaming TV and CTV inventory. Show-level data from news, live sports and programming will feed into DV Authentic Streaming TV reporting to enhance advertisers’ performance analytics and targeting.
1. Partnership Overview
DoubleVerify has launched its Certified Transparent Streaming program with Spectrum Reach as the inaugural partner. Spectrum Reach will integrate this certification to provide verified program- and episode-level reporting across both direct IO and programmatic streaming TV ad inventory.
2. Program Features
Spectrum Reach will share key show-level data—including local news, live sports, weather and business programming—into DV Authentic Streaming TV reporting. This integration leverages clean room infrastructure to maintain privacy while delivering aggregated, de-identified program-level metrics.
3. Advertiser Benefits
Advertisers gain post-bid visibility into specific programs their ads appear alongside, enabling performance analytics and optimization based on contextual relevance. The partnership aims to raise industry transparency standards and drive stronger campaign outcomes through granular insights.