Sportradar Signs Multi-Year Deal to Power NBC RSNs’ NBA Broadcasts
Sportradar has secured a multi-year agreement to supply NBC Sports Regional Networks with NBA Advanced Data and AI-driven GameFrame services for live broadcasts in the 2025-26 and 2026-27 seasons. The deal will power hundreds of regional NBA telecasts with real-time graphics, animated replays and customized digital shot charts.
1. Partnership Overview
Sportradar will supply NBC Sports Regional Networks with NBA Advanced Data and GameFrame services under a multi-year deal covering the 2025-26 and 2026-27 NBA seasons.
2. GameFrame Technology
GameFrame uses AI to convert real-time player-tracking data into on-screen graphics, animated replays, shot charts and customized digital assets, aiding on-air talent in explaining plays and positioning.
3. Broadcast Scope
The agreement encompasses hundreds of NBA telecasts across NBC Sports Bay Area, Boston, California and Philadelphia, delivering dynamic data-driven insights to fans in multiple markets.
4. Strategic Impact
This partnership expands Sportradar’s media footprint, enhancing fan engagement and creating scalable licensing revenue as sports networks adopt advanced data solutions.