Sprout Social survey shows 56% of consumers plan to cut holiday spending amid economic pressures - SPT News | RalliesSprout Social survey shows 56% of consumers plan to cut holiday spending amid economic pressures
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SPT• Sprout Social survey highlights softer holiday spending outlook
- Sprout Social Q3 2026 Pulse Survey flags a weaker US holiday spending outlook, with 56% of consumers planning to cut spending.
- Tariff-driven price pressure is a key risk, with 69% concerned about increases; 36% plan to shop earlier to avoid them.
- Social media ties physical stores as the top gift-discovery channel at 46%; it leads for Gen Z at 54%.
- Commerce is shifting in-app, with 57% open to buying directly within social platforms, raising stakes for social-first retail strategies.
- Utility content drives conversion: promo codes rank first, product demos second; targeted social ads score as the least effective driver.
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