Stagwell Names 30-Year Marketing Veteran Lena Petersen as Communications Chief
Stagwell appointed marketing executive Lena Petersen, who has over 30 years of experience, as Chief Brand and Communications Officer. She will lead global brand identity and communications strategies to support the network’s next growth phase driven by AI innovation under CEO Mark Penn.
1. Executive Appointment
On April 9, 2026, Stagwell elevated Lena Petersen to Chief Brand and Communications Officer. She will oversee global brand and communications functions and report directly to Chairman and CEO Mark Penn.
2. Petersen’s Background
Petersen brings over 30 years of marketing, media and storytelling expertise, having held leadership roles at Sugar23 and MediaLink where she advised top brands on growth strategy, brand transformation and cultural relevance.
3. Strategic Implications
Her appointment is designed to sharpen Stagwell’s brand identity and amplify executive visibility as the network pursues AI-driven marketing solutions, aiming to bolster market position and client engagement.