Stagwell Names Nicole Souza as Chief Growth Officer After 25% Business Growth
Stagwell appointed Nicole Souza as Chief Growth Officer, North America, its first senior growth hire in a series planned to scale enterprise momentum. The agency delivered 25% new business growth in 2025, securing partnerships with Starbucks, PepsiCo and Target through its integrated creative, media, data and technology model.
1. Appointment Details
Nicole Souza has been appointed as Chief Growth Officer, North America at Stagwell, marking the first of several senior growth hires planned for 2026. She will report to EVP and Global CMO Ryan Linder and be based in New York.
2. Record New Business Growth
Stagwell achieved 25% new business growth in 2025, adding partnerships with Starbucks, PepsiCo and Target. This performance underscores the effectiveness of its integrated creative, media, data and technology model.
3. Souza's Background
Souza joins from Publicis Groupe, where she served as Chief Marketing Officer for its creative division and led growth across a global agency portfolio. Her prior leadership roles include tenures at Saatchi & Saatchi and Deutsch New York.
4. Strategic Growth Plans
In her role, Souza will operationalize and accelerate Stagwell's enterprise growth model across North America, focusing on high-value opportunities and AI-driven marketing solutions to translate technology investments into commercial advantages.