Stagwell’s The People Platform rebrands as Numetrix

Stagwell’s The People Platform rebranded as Numetrix, positioning the unit as a consumer behavioral data and location intelligence provider.

Numetrix combines consumer research with geospatial analytics, AI, location-based research, first-party data, third-party data to support audience insight.

The unit targets out-of-home media owners, retail media networks, brands, advertisers seeking measurement, planning, monetization tools for media investments.

Existing customers will continue to receive the same data and support under the Numetrix brand.