Starbucks rolls out Mango Dragonfruit, Kiwi Passionfruit Refreshers and cold foam in 5,000 stores
SBUX•Starbucks introduced two new fruit-forward Refreshers—Mango Dragonfruit and Kiwi Passionfruit—and added cold foam toppings to 5,000 U.S. stores to drive summer beverage sales. The limited-time menu enhancements include in-app promotions designed to increase refreshing drink traffic and average check size.
1. Menu Expansion
Starbucks has expanded its summer lineup with two fruit-forward Refreshers—Mango Dragonfruit and Kiwi Passionfruit—now available in 5,000 U.S. stores. The company has also introduced cold foam toppings across major iced coffee and tea beverages to enhance texture and flavor.
2. Marketing and Sales Impact
The menu enhancements are supported by targeted in-app promotions and in-store signage aimed at boosting beverage trial and average check size. Starbucks anticipates that wider cold foam adoption and refreshing fruit flavors will lift same-store drink sales by mid-single digits during the summer season.
