Stellantis Debuts Viper GTS-R in Fortnite and Rocket League July 2–12
STLA•From July 2 to July 12, Stellantis’s Dodge brand will feature the Viper GTS-R as a playable race car in Fortnite and Rocket League, offering exclusive customization options and limited-time bundles. The promotion aims to engage millions of gamers and reinforce Dodge’s performance heritage via its five-time GT championship-winning model.
1. Dodge Viper GTS-R Enters Gaming Universes
Starting July 2 at 8 p.m. EST through July 12, the Dodge Viper GTS-R becomes a playable race car in both Fortnite and Rocket League, marking Dodge’s first digital debut within two of the world’s largest gaming platforms.
2. Promotion Details and Bundles
Players can purchase limited-time bundles featuring exclusive decals, liveries and performance upgrades tied to the Viper GTS-R, with customization options designed to reflect the model’s racing DNA.
3. Brand Engagement and Heritage Impact
The campaign aims to engage millions of players, boosting Dodge’s visibility among younger demographics and reinforcing the brand’s performance heritage rooted in five international GT championships and a Rolex 24 Hours of Daytona victory.
