Dodge Rolls Out Viper GTS-R in Fortnite and Rocket League July 2-12
STLA•Dodge will feature its Viper GTS-R as a playable race car in Fortnite and Rocket League from July 2 at 8 p.m. EST through July 12, offering exclusive customization options and limited-time bundles. This marks Dodge’s first digital debut of the GTS-R model in top gaming platforms.
1. Limited-Time In-Game Debut
Starting July 2 at 8 p.m. EST through July 12, players can access the Dodge Viper GTS-R in Fortnite and Rocket League. The release includes exclusive paint schemes, performance upgrades, and limited-time purchase bundles for both titles.
2. Brand Strategy and CEO Vision
Dodge CEO Matt McAlear emphasized that integrating the Viper GTS-R into leading gaming universes connects the brand’s performance heritage with a new generation of enthusiasts. He noted that millions of gamers will experience Dodge’s racing DNA through high-adrenaline virtual environments.
3. Viper GTS-R Racing Legacy
First introduced in 1995, the factory-built Viper GTS-R earned five international GT championships and consecutive FIA GT titles from 1997 to 1999. It achieved an overall win at the 2000 Rolex 24 Hours of Daytona and secured one-two finishes in the GTS class at Le Mans from 1998 to 2000.
