Steve Madden Warns of 15% Tariffs and Highlights $229 Boot
At the Coterie trade show, Steve Madden’s founder criticized the current 10% footwear duty and warned it could rise to 15%, heightening cost uncertainty. He also showcased the Juanita tall-shaft platform boot, wholesaling at $110 with an anticipated retail price of $229.
1. Founder Critiques Tariff Policy
At the trade show, Steve Madden’s founder voiced strong opposition to the existing 10% duty on footwear under Section 122, predicting it will climb to 15%. He described the levy as unfair and harmful to planning, emphasizing the unpredictability of future cost obligations.
2. Juanita Boot Spotlight
Steve Madden highlighted the Juanita tall-shaft platform boot as a key Fall/Winter ’26 item, noting its $110 wholesale cost and projected $229 retail price. He described the design as “fun for fall,” underlining its expected appeal and healthy markup.
3. Industry Strategies and Buyer Focus
Across 82 participating shoe brands, many are absorbing some tariff-related costs or optimizing supply chains to maintain price competitiveness. Buyers are favoring value-driven, versatile designs with long-term viability amid ongoing trade-policy uncertainty.