StubHub Returns to Profit in Q1 on Ticket Volume Surge
StubHub swung to a first-quarter profit, reversing a prior-year loss, as ticket volume and average order value climbed from pent-up demand. The company’s adjusted EBITDA returned to positive territory with operating leverage improving across live sports and concert segments.
1. Profitability Turnaround
StubHub reported its first profitable quarter since its spin-off, driven by strong year-over-year revenue growth. The company reduced marketing spend and optimized fees, lifting adjusted EBITDA into positive territory and narrowing losses from its 2025 result.
2. Sales and Demand Drivers
Ticket volume rose notably for live sports and concerts as consumer demand recovered, pushing up average order values. Broader event schedules and easing restrictions fueled a surge in gross merchandise value and improved operating leverage.