Sun Cruiser Debuts Cruiser Caddies at U.S. Open, Offers Two Daily Club Upgrades
SAM•Sun Cruiser is deploying custom 'Cruiser Caddies' across Shinnecock Hills during the U.S. Open to hand out complimentary vodka iced teas and lemonades to select 21+ fans, plus swag and tokens redeemable at course concession stands. Each day two lucky attendees earn an upgrade to The 1895 Club hospitality experience.
1. Activation Deployment
Sun Cruiser has launched Cruiser Caddies to roam Shinnecock Hills in custom jumpsuits alongside a retro-style beverage cart, offering complimentary vodka iced teas and lemonades to select 21+ fans as tokens for redemption at concession stands.
2. Token and Swag Distribution
Cruiser Caddies will distribute tokens redeemable for free Sun Cruisers and hand out golf-viewing essentials such as fans, can coolers, sunscreen, and hats, appearing at surprise locations across the course to maximize fan engagement.
3. The 1895 Club Upgrades
Each day of the championship, two randomly selected fans receive upgrades to the U.S. Open’s premier hospitality venue, The 1895 Club, featuring tiered seating overlooking the 17th hole, white-glove service, driving range access, and a photo op with the Championship Trophy.
4. Brand Visibility and Growth
This activation reinforces Sun Cruiser’s position as the Official Canned Cocktail of the U.S. Open, aiming to boost brand visibility, drive trial among golf fans, and support the fast-growing ready-to-drink vodka iced tea and lemonade portfolio.
