Sun Home Saunas Tops $25M First-Year Sales With Shopify-Powered DTC Model
SHOP•Sun Home Saunas generated almost $25 million in first-year revenue by selling DTC heat and cold therapy equipment through a Shopify e-commerce platform. Founders Tyler Fish and Adam Fisher leveraged Shopify tools to automate drop-shipping, design, and installation for residential consumers aged 30 to 65, expanding into younger demographics.
1. Founders’ Background and Business Launch
Tyler Fish and Adam Fisher met in tech sales and experimented with Shopify-driven drop-shipping before founding Sun Home Saunas to merge their e-commerce expertise with wellness passions.
2. First-Year Revenue Performance
Sun Home Saunas achieved almost $25 million in revenue during its first year by selling high-performance heat and cold therapy units directly to consumers.
3. DTC Model Powered by Shopify
The brand leveraged Shopify’s platform to automate order processing, manage drop-shipping logistics, and deliver cutting-edge sauna and cold-plunge equipment to residential customers seamlessly.
4. Market Position and Demographic Focus
Sun Home targets wellness consumers aged 30 to 65 and is expanding its reach among younger buyers by integrating recovery rituals into daily routines.
