Sun Life U.S. Renews 5-Year Kansas City Royals Deal with $50-Per-Single Donation
Sun Life U.S. renewed its Kansas City Royals partnership for five years through 2030, extending community programs like youth fitness and oral health clinics. Under the “Every Single Smile” campaign Sun Life will donate $50 per Royals single and host an additional TeamSmile dental clinic this fall.
1. Partnership Renewal
Sun Life U.S. extended its partnership with the Kansas City Royals for five more seasons through 2030, building on a collaboration that began in 2017. The renewal maintains support for youth fitness initiatives, oral health programs and fundraising efforts benefiting local non-profits in Kansas City.
2. Every Single Smile Campaign
During the regular season, Sun Life will contribute $50 to TeamSmile for each Royals single recorded, leveraging the “Every Single Smile” campaign to drive donations. The partnership also includes hosting an additional large-scale dental clinic this fall, expanding access to care for underserved children.
3. Community Impact & Future Plans
Through this agreement, Sun Life gains top-tier game experiences and hosting opportunities while deepening its engagement in Kansas City. The collaboration with TeamSmile and ongoing health initiatives aim to improve oral health outcomes and strengthen community ties over the next five years.