Super League’s HI-CHEW Fortnite Campaign Nets 3.87M Plays, Webby Nomination
Super League’s ‘HI-CHEW x Fortnite: Immerse Yourself in Flavor’ campaign has been nominated for Best Brand or Commerce Integration in Apps, Immersive & Software at the 30th Webby Awards. The campaign recorded 3.87 million plays, average session length of 28.32 minutes, and an over 1,000% performance increase versus non-branded experiences.
1. Nomination Details
Super League has been shortlisted for Best Brand or Commerce Integration in Apps, Immersive & Software at the 30th Webby Awards for its 'HI-CHEW x Fortnite: Immerse Yourself in Flavor' campaign. The nomination recognizes innovative integration of consumer brands within gaming environments.
2. Campaign Performance Metrics
The campaign generated over 3.87 million total plays and reached a peak of 8,196 concurrent users, with an average session length of 28.32 minutes. It outperformed non-branded alternatives by more than 1,000%, demonstrating high engagement and retention.
3. Implications and Next Steps
As a nominee, Super League is eligible for the Webby People’s Voice Award, with voting open until April 16 and winners revealed on April 21. A win could enhance Super League’s industry credibility and attract new clients seeking immersive marketing solutions.