SurgePays Launches White-Label Stored Value and Loyalty Platform
SurgePays launched a white-label stored value and loyalty platform integrated into its POS network, enabling retailers to issue branded gift cards, store credits and rewards while it manages balance tracking and transaction processing. This solution aims to boost per-store revenue via transaction fees, increase customer engagement and improve merchant retention.
1. Platform Launch
SurgePays rolled out a fully customizable white-label stored value and loyalty platform across its nationwide point-of-sale network, allowing merchants to deploy branded gift cards, store credits and loyalty rewards directly to customers with seamless setup and management.
2. Merchant Benefits
By embedding balance tracking, transaction processing and program management into its POS system, the platform eliminates third-party integration costs and complexity, enabling retailers from single locations to large chains to launch and manage reward programs quickly.
3. Revenue Impact
The stored value functionality is designed to drive higher transaction volumes and generate additional revenue through per-transaction fees, increased customer spend and stronger merchant retention by deepening engagement at the point of sale.
4. Strategic Integration
This new offering complements SurgePays’ existing prepaid wireless, financial services and digital marketing solutions, reinforcing its position as the core operating platform for independent retailers and creating multiple recurring revenue streams per location.