Sweetgreen CEO Buys 179,800 Shares; Brokers Set $11.43 Average Target

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Sixteen brokerages rate Sweetgreen a consensus “Hold”, with an average 1-year price target of $11.43, including three “Buy” and two “Sell” recommendations. CEO Jonathan Neman and co-founder Nicolas Jammet purchased 179,800 shares at $5.56 and 18,115 shares at $5.51 respectively, boosting insider ownership to 19.78%.

1. Consensus Rating and Price Targets

Sixteen brokerages covering Sweetgreen have issued a consensus recommendation of Hold, with two advising Sell, eleven at Hold and three at Buy. Over the past year, analysts’ average 12-month target stands at $11.43. Notable updates include Zacks Research raising its rating from Strong Sell to Hold, UBS Group downgrading to Neutral with a $7.50 objective, Morgan Stanley maintaining a $10.00 target and Oppenheimer reiterating a $10.00 estimate.

2. Insider Purchases Signal Confidence

Co-founders Nicolas Jammet and Jonathan Neman both made meaningful share acquisitions on November 12. Jammet purchased 18,115 shares at an average cost of $5.51, representing his entire ownership stake post-trade. Neman acquired 179,800 shares at an average cost of $5.56, lifting his total holdings to that level. Combined insider ownership now stands at 19.78%, suggesting management’s bullish stance on growth prospects despite recent headwinds.

3. Institutional Movements and Ownership Concentration

Institutional investors and hedge funds account for 95.75% of outstanding shares. Recent position changes include Glass Jacobson Investment Advisors establishing a new $30,000 stake, Nisa Investment Advisors boosting its holdings by 98.2% to 2,129 shares, Skandinaviska Enskilda Banken adding 2,127 shares for a total of 2,808, Larson Financial Group increasing by 165.8% to 3,766 shares and Bogart Wealth expanding by 1,150% to 5,000 shares. These shifts underscore ongoing rebalancing among professional investors.

4. Latest Quarterly Results and Operating Metrics

In its most recent quarter, Sweetgreen reported revenue of $172.4 million, down 0.6% year-over-year, missing analyst forecasts by approximately $6.9 million. The company posted a net loss margin of 16.6% and a negative return on equity of 25.7%. Adjusted loss per share was $0.31 versus an expected $0.18 loss. Same-store sales declined at a steeper rate than peers, reflecting traffic pressures, while the technology-driven service model continues to support digital order mix above 60%.

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