T-Mobile invests in AI-powered creative production at in-house T-Studios
TMUS•T-Mobile is investing in AI-powered production at its in-house T-Studios to accelerate content development and increase output. Anomaly will develop enterprise-wide brand strategy, while Highdive will lead creative strategy and advertising development.
1. Creative production plans
T-Mobile is investing in AI-powered production at its in-house T-Studios to accelerate content development and increase output. Anomaly will develop enterprise-wide brand strategy to support expansion beyond wireless into new industries, while Highdive will lead enterprise-wide creative strategy and advertising development as lead creative advertising agency.
