Taboola Debuts Realize+ AI Platform with Real-Time Budget Allocator and Claude Integration
Taboola has unveiled Realize+, an agentic AI platform that automates campaign decisions via a Budget Allocator and Element Generator to boost conversions beyond search and social. The system integrates with Claude Skills for conversational campaign setup and is entering expanded Q2 beta with improved models and a 2026 roadmap.
1. Introduction of Realize+
Taboola has launched Realize+, the next evolution of its Realize performance marketing platform. Realize+ adds an agentic system that continuously makes and executes campaign decisions to drive incremental conversions beyond search and social, reducing manual optimization efforts.
2. Key AI Capabilities
Realize+ leverages two core modules: the Decision Engine, which uses the Budget Allocator to shift spend in real time toward top-performing campaigns, and the Element Generator, which automatically creates and refines ads and targeting for sustained effectiveness.
3. Claude Skills Integration
The platform now opens to Claude Skills, offering a conversational interface for advertisers and agencies to set up and optimize campaigns from within their Claude environment. Initial skills handle campaign setup and optimization, with more to follow throughout 2026.
4. Beta Expansion and Market Impact
After several months of positive early beta results, Taboola will expand Realize+ beta in Q2 with enhanced models and a detailed 2026 roadmap. Taboola estimates 80% of marketers would increase open web spend with automated AI solutions and 86% would allocate up to 25% of budgets to such capabilities.