Taboola makes offer to acquire finance-focused ad network Dianomi

Taboola launched an offer to acquire Dianomi, expanding its performance advertising reach into a premium network focused on finance audiences.

Dianomi serves advertisers in business, finance, and lifestyle sectors across hundreds of premium publisher partnerships, including Reuters, CNN Business, and The Times.

The deal is expected to close before the end of 2026, subject to customary regulatory clearances and Dianomi shareholder approval.

The combination is aimed at integrating Dianomi into Taboola’s Realize platform to broaden brand-safe inventory and performance outcomes for finance advertisers.