Taboola’s DeeperDive AI Engine Surpasses 7M Users, Drives 17% Publisher Engagement
DeeperDive, Taboola’s generative AI answer engine, reached nearly 7 million monthly active users eight months after its late-2025 launch, driving up to 17% user engagement on integrated publisher sites. It now supports six new languages and has generated over 10 million reader questions monthly, boosting content discovery and ad conversion rates.
1. Rapid Adoption of DeeperDive
Since general availability in late 2025, DeeperDive has amassed nearly 7 million monthly active users, making it one of the largest generative AI answer engines on the open web. Users predominantly query politics, sports, finance, entertainment and shopping topics through integrated publisher sites.
2. Engagement and Monetization Impact
Publishers integrating DeeperDive report up to 17% content recirculation—far above typical single-digit rates—and a jump to around 20% article reads once users engage with the AI experience. This deeper engagement has translated into some of the highest advertiser conversion rates across Taboola’s network.
3. Global Expansion and Language Support
Taboola expanded DeeperDive’s capabilities to six additional languages—French, German, Hebrew, Japanese, Korean and Spanish—and onboarded international publishers including Ouest-France, El Nacional and Ynet. This rollout enhances localized content discovery and broadens its global footprint.
4. Strategic Positioning and Future Outlook
Taboola positions DeeperDive as a cornerstone of its ad-supported LLM strategy, aiming to build the largest free AI model for publishers and users. By leveraging millions of reader questions, the platform offers publishers data-driven editorial insights while creating new advertising supply opportunities.