Take-Two Sees GTA VI Sales Over 45M Units, Retains $280 Target
TTWO•Piper Sandler maintained its Overweight rating on Take-Two with a $280 price target, citing potential GTA VI launch sales exceeding 45 million units at debut and dismissing mobile segment cannibalization. Jefferies noted AI-driven productivity boosts in mobile-level creation and ad user acquisition but limited cost-reduction impact on major game development.
1. Analyst Rating and Price Target
Piper Sandler reiterated an Overweight rating on Take-Two Interactive and kept its price target at $280, representing nearly 20% upside from the last closing price. The firm highlighted that shares still trade below the 10-year FY2 EPS average, supporting its positive outlook.
2. GTA VI Launch Projections
Analysis of 15 major game launches predicts that Grand Theft Auto VI could sell over 45 million units at launch, with separate user bases reducing cannibalization risks for the mobile gaming segment. The title is scheduled for a November 19, 2026 release, strategically ahead of Black Friday retail promotions.
3. AI-driven Efficiency Initiatives
Jefferies analysts report that AI integration is driving measurable productivity gains across daily operations, including streamlined mobile-game level creation and user acquisition advertising. However, management does not expect AI to significantly lower development costs for flagship console titles.
