Target Rehires Isaac Mizrahi, Who Generated Up to $300M Annual Sales, as Creative Director
TGT•Target has appointed designer Isaac Mizrahi as its first-ever creative director at large, tasking him with mentoring designers, advising on product innovation and rebuilding its design authority. This move complements Q1 sales growth of 6.7%, traffic up 4.4% and digital revenue up 8.9%, underscoring Target’s turnaround efforts.
1. Isaac Mizrahi Appointment
Target has named designer Isaac Mizrahi as its first-ever creative director at large, where he will mentor design teams, advise on product innovation and forge new partnerships to restore its design authority and cultural relevance.
2. Past Partnership Success
During his initial five-year collaboration, Mizrahi’s collections—spanning fashion, home and pet categories—generated as much as $300 million in annual sales and helped define Target’s affordable high-fashion era.
3. Q1 Performance Metrics
In the first quarter, Target reported a 6.7% increase in sales, traffic growth of 4.4% and an 8.9% rise in digital revenue, marking the strongest improvement after four years of decline.
4. Ongoing Transformation Initiatives
Target plans to reset food aisles, revamp its home assortment and launch the Target Beauty Studio in late August as part of its broader turnaround strategy.
