Target's ADP Sentiment Index Hits 131 Low as CWENCH Hydration Launches in 109 Stores
Target is cutting staff as the ADP Employee Motivation and Commitment Index fell to 131 in February, its lowest level since May 2025. Cizzle Brands’ CWENCH Hydration will roll out in 109 Target stores and on Target.com, boosting the retailer’s sports nutrition offerings.
1. ADP Index Falls to Lowest Since May 2025
The ADP Employee Motivation and Commitment Index dropped four points to 131 in February, marking its weakest reading since May 2025 and signalling declining worker confidence. Target, alongside other large employers like Amazon and UPS, has announced staff reductions as limited job openings constrain mobility.
2. CWENCH Hydration Launches in 109 Target Locations
Cizzle Brands is introducing its CWENCH Hydration beverage at 109 Target stores across the U.S. and on Target.com, expanding the chain’s health and wellness assortment. This follows CWENCH’s initial May 2025 rollout at Life Time Fitness and United Supermarkets, targeting growth in sports nutrition sales.