Target’s Beauty Sales Surge 9.6% in Q1; Studios to Expand to 600+ Stores

TGT•2026-06-29

Target’s beauty division achieved a 9.6% sales increase in Q1, outperforming general merchandise. Its Beauty Studio concept is slated to open in over 600 stores by year-end.

1. Beauty Category Growth

Target’s beauty category delivered a 9.6% same-quarter sales increase in Q1, marking one of the strongest segment performances company-wide. This growth rate outpaced overall comparable sales, driven by elevated demand for both prestige and mass-market beauty products.

2. Beauty Studio Rollout

The retailer plans to expand its in-store Beauty Studio footprint to more than 600 locations by year-end, up from approximately 400 today. The concept offers staffed makeup consultations and custom services designed to deepen customer engagement and capture higher-margin beauty sales.

Sources

Why Beauty Remains One of Target's Strongest Growth Engines

Zacks

AVANTE ANNOUNCES AGREEMENT WITH TARGET PARK TO DEPLOY MAST UNITS IN ABOVE-GROUND PARKING FACILITIES ACROSS CANADA AND THE UNITED STATE

Globenewswire

Target’s Beauty Sales Surge 9.6% in Q1; Studios to Expand to 600+ Stores

1. Beauty Category Growth

2. Beauty Studio Rollout

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Sources

Why Beauty Remains One of Target's Strongest Growth Engines

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