Teads partners with Koddi to expand OpenRTB access to onsite retail media inventory
TEAD•Teads entered a global partnership with Koddi to standardize programmatic access to onsite retail media inventory using OpenRTB. Advertisers can buy sponsored product ads and high-intent display placements across Koddi-powered retail networks through Teads Ad Manager.
1. Expanding retail media access
The integration gives retailers on Koddi’s platform access to Teads’ global advertiser demand without custom integrations, while allowing retailers to retain control of pricing and quality. The companies expect to expand format support and add retail network partnerships across markets over time.
