Teads Study Finds 56% Second-Screen Use and 49% Boost in Purchase Intent
Teads’ global survey of 9,000 sports viewers finds 56% use a second screen during games and 49% report higher purchase intent from consistent multi-platform advertising. The study also shows 47% of viewers form stronger brand connections during sports moments and 51% are open to new brands discovered in these events.
1. Research Scope and Methodology
Teads conducted a global study of 9,000 sports viewers across major events to evaluate cross-screen behaviors and brand engagement before, during, and after games.
2. Cross-Screen Engagement Metrics
The survey reveals 56% of respondents use a second screen while watching sports and 47% say seeing ads during sporting moments strengthens their connection to those brands.
3. Brand Connection and Purchase Intent
Findings show 49% of viewers are more likely to purchase when brands advertise consistently across TV and digital channels, and 51% are open to trying new brands discovered during sports events.
4. Advertising Impact and Monetization
Teads highlights that integrated cross-screen campaigns drive measurable business outcomes and present enhanced monetization opportunities for advertisers targeting engaged sports audiences.