TEGNA Launches America's 250 Special on 64 Stations Beginning June 29
NXST•TEGNA is launching a year-long cross-platform storytelling initiative highlighting everyday Americans for the nation’s 250th birthday, culminating in a one-hour special airing June 29 across all 64 TEGNA stations. The special will stream on digital and Connected TV platforms with an encore in July, expanding content reach and advertising inventory.
1. Initiative Details
The America's 250: Red, White & YOU initiative spans a full year of local and national storytelling, showcasing acts of service, leadership and community impact by everyday Americans in the run-up to the nation's 250th anniversary. TEGNA's news teams across 51 markets will produce segments for broadcast, digital and connected TV platforms.
2. One-Hour National Special
The initiative culminates June 29 with a one-hour national special hosted by Lesli Foster and Lorenzo Hall, airing on all 64 TEGNA television stations. The special will also stream on digital and Connected TV platforms, with an encore presentation scheduled for July.
3. Business and Advertising Impact
By leveraging a cross-platform rollout across television, digital and CTV, TEGNA increases its content footprint and advertising inventory ahead of Q3. The expanded reach into 51 markets and hundreds of digital and OTT apps may drive higher ad sales and audience engagement.
