TELUS Digital to Serve as Preferred Cresta Implementation Partner for AI Customer Experience
TU•TELUS Digital is partnering with Cresta to introduce its AI-powered customer experience platform to enterprise clients, serving as preferred implementation partner. Under the deal, TELUS Digital will optimize Cresta’s voice and chat AI agents, real-time human augmentation and conversation intelligence for global contact centers, leveraging proprietary tools and hyperscaler technologies.
1. Partnership Agreement
TELUS Digital has entered a preferred implementation partnership with Cresta, enabling it to introduce Cresta’s unified AI customer experience platform to enterprise clients globally. Under the agreement, enterprises contract directly with Cresta for the platform and engage TELUS Digital for implementation, integration, change management and managed services.
2. Implementation and Services
TELUS Digital will deploy and optimize Cresta’s voice and chat AI agents, real-time human augmentation and AI-powered conversation intelligence across client contact centers. The company will integrate Cresta with existing CCaaS, CRM and hyperscaler technologies, leveraging its proprietary tools and engineering expertise.
3. Platform Features
Cresta’s platform analyzes every customer interaction to identify outcome drivers, automates consistent AI agent responses, and augments human agents with real-time guidance. The continuous annotation feedback loop ties interactions to verified outcomes, enhancing accuracy and service quality over time.
4. Client Benefits and Market Potential
Enterprises adopting the joint solution can accelerate customer issue resolution, improve agent performance and generate actionable insights at scale. The partnership addresses a market where only 32% of companies have automated quality assurance tools, positioning TELUS Digital and Cresta to capture significant CX modernization demand.
