Tesla shifts FSD to $99/month subscription, fueling 1.5% stock gain

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Tesla’s stock climbed nearly 1.5% intraday after the company announced it will discontinue one-time Full Self-Driving purchases effective Feb. 14 in favor of a $99/month subscription model. Investors view the shift as a catalyst for recurring revenue growth and renewed confidence in Elon Musk’s ecosystem strategy.

1. Investors Trim Positions Ahead of Q4 Earnings

Tesla shares moved into negative territory late last week as market participants reduced exposure ahead of the automaker’s January 28 Q4 2025 earnings release. Analysts note that profit-taking intensified after a seven-day losing streak carried the stock back to its rising support line. According to institutional filings, Cathie Wood’s ARK Innovation ETF sold approximately $38.5 million of Tesla stock on January 14, reallocating capital into Broadcom and Klarna, while other large funds have lightened TSLA positions by an estimated 2–3% of their EV allocations. This trend reflects heightened caution around vehicle delivery guidance and margin forecasts in the upcoming report.

2. U.S. Safety Regulator Grants Extension in FSD Investigation

The National Highway Traffic Safety Administration has approved a five-week extension for Tesla to respond to its inquiry into potential traffic-law violations when vehicles operate in Full Self-Driving mode. Originally issued in November, the probe focuses on whether the system allowed cars to run red lights or exceed speed limits. Tesla now has until late February to submit internal test data and video logs. Compliance teams within the company have indicated they are compiling over 10 million miles of FSD engagement footage to demonstrate the system’s performance envelope and legal adherence.

3. Sales Pressures and Software Monetization Shift

Global delivery figures show mounting regional headwinds: in India, one-third of initial Model Y imports remained unsold after four months on the market; Canadian monthly EV registrations plunged by 60% in 2025 versus the prior year. Meanwhile, recalls of 116,000 Cybertruck units for suspension and brake inspections weighed on retail sentiment. To bolster recurring revenue, Tesla will transition Full Self-Driving access to a $99/month subscription model beginning February 14, replacing the prior one-time purchase. Management is targeting 10 million subscribers by 2030 as part of Elon Musk’s compensation milestones, though regulatory approvals and competitive offerings from Waymo’s expanding Austin robotaxi fleet may challenge adoption.

Sources

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