Tesla Price Cut to $59,990 Sparks Strong Cybertruck Demand; 10-Day Offer Ends Feb 28
Tesla cut its all-wheel drive Cybertruck price to $59,990 for 10 days through February 28, with CEO Elon Musk saying post-deadline pricing will hinge on demand. Early indicators show 950 orders representing $57 million in revenue and delivery estimates moving from June to September/October 2026.
1. Price Cut and Deadline
Tesla reduced the list price of its all-wheel drive Cybertruck to $59,990, maintaining the discount for 10 days through February 28. CEO Elon Musk stated that adjustments to the post-deadline price will be determined by consumer demand.
2. Early Demand and Revenue
An informal poll of potential buyers yielded 950 firm orders for the $59,990 trim, equating to roughly $57 million in projected revenue, while influencer engagement suggests unprecedented interest in a single week. This level of response surpasses the volume of inquiries seen over the past 18 months combined.
3. Delivery Timeline Shift
The expected delivery window for new Cybertruck orders has shifted from June 2026 to September/October 2026 in response to increased demand. Despite this surge, unit sales fell from 39,965 in 2024 to 20,237 in 2025, underscoring the need to reignite consumer interest.