Tesla's European sales mixed in August; strong France and Denmark support growth
TSLA•Analysts point to EV demand and pricing
Sales in France and Denmark benefit from rising electric vehicle adoption and Tesla's more affordable pricing, said Rico Luman, senior economist at ING Research.
"It's still a remarkable surge, because the range of EV models continues to expand and the new Chinese players have their role," Luman added.
The decline in Norway likely reflects tough comparisons from a year ago, when registrations were boosted by buyers bringing forward purchases ahead of a fiscal policy change at the end of 2025, said Matthias Schmidt, European auto market analyst at Schmidt Automotive.
Mixed August registrations across Europe
Tesla registrations across several European markets painted a mixed picture for August on Tuesday, with strong gains in France and Denmark contrasted by declines in Norway, Spain and Sweden.
Registrations of new Tesla vehicles, a proxy for sales, soared 279% in France and 104% in Denmark from a year ago, according to data from French car body PFA and Denmark's bilstatistik.dk.
Meanwhile, they fell 79% in both Norway and Spain, and 41% in Sweden, numbers from Norway's OFV, Mobility Sweden and Spanish industry group ANFAC showed.
Europe sales rebound continues, with key markets due later this week
Tesla's sales in Europe have so far rebounded this year after two straight annual declines, helped by easier year-ago comparisons, higher fuel prices, government incentives and growing consumer interest in electric cars.
Registration data from Britain and Germany, Europe's two largest car markets, is due later this week.
