TGE Movie 'Scare Out' Tops US$14.5M Pre-Sales, Exceeds RMB100M Target
TGE's “Scare Out” movie achieved US$14.5 million in pre-sales one day before debut, crossing the RMB100 million mark and ranking among the top three holiday box-office forecasts. Social media promotions generated 5.40 billion total views, including 2.72 billion on Douyin, and the film heads for a broad global release.
1. Strong Pre-Sales Performance
TGE's “Scare Out” secured US$14.5 million in pre-sales as of one day before its official debut, making it one of only two Lunar New Year films to exceed RMB100 million in advance ticket sales and positioning it among the top three holiday box-office forecasts.
2. Record Social Media Engagement
The promotional campaign amassed 5.40 billion total views across platforms, with its Douyin hashtag garnering 2.72 billion views to rank second on real-time popularity charts, and it claimed the No. 1 spot on Weibo's movie list.
3. International Release Strategy
The movie is slated for release across Chinese Mainland, Hong Kong SAR, Macau SAR, the United States, Canada, the United Kingdom, Australia, New Zealand, Singapore, Malaysia, Brunei, Ireland, Fiji, and Papua New Guinea to capitalize on global box-office potential.
4. AMTD Digital's Role
AMTD Digital Inc. served as co-producer through its subsidiary TGE, leveraging its digital media and content platform to support production, marketing and the film’s worldwide distribution strategy.