The Honest Company launches Sensitive Rich Cream delivering 48-hour hydration and redness reduction
The Honest Company introduced Sensitive Rich Cream, an ultra-hydrating moisturizer delivering 48 hours of moisture and reducing visible redness in 100% of children in a three-week clinical study. Formulated with shea butter, Soothing Phyto-Blend™, bisabolol and ginger root extract, it will launch on Amazon and roll out in Target stores.
1. Product Introduction
The Honest Company has added Sensitive Rich Cream to its Sensitive Personal Care Collection, positioning the product as a multi-age solution for dry, sensitive skin. This launch underscores the company’s focus on clean-formulation and broadening its personal care portfolio.
2. Formulation and Benefits
Sensitive Rich Cream combines barrier-supporting shea butter with the proprietary Soothing Phyto-Blend™, plus bisabolol and ginger root extract, to deliver 48 hours of hydration, visibly calm redness and strengthen the skin’s moisture barrier.
3. Clinical Study Results
In a three-week clinical trial involving 48 children aged six months to five years, 100% of participants showed visible reduction in skin redness and dryness, demonstrating the formula’s efficacy on delicate and sensitive skin.
4. Distribution Strategy
The new cream is available immediately online through Amazon, with nationwide in-store and online rollouts at Target and other major retailers planned in the coming weeks, supporting Honest’s omnichannel growth strategy.