The Joint Corp Taps Franchise Veteran Michelle Reap to Drive 950-Clinic Growth
The Joint Corp appointed Michelle Reap, a franchise executive with over 20 years' experience at brands like Yum! Brands and A&W Restaurants, as director of franchise development to drive strategic growth. The network currently spans more than 950 clinics across 43 states with a patient-first, no-insurance model.
1. Appointment of Director of Franchise Development
The Joint Corp has named Michelle Reap, a franchise industry veteran with over 20 years at leading brands including Yum! Brands, A&W Restaurants, The Coffee Bean & Tea Leaf and European Wax Center, as director of franchise development. In this role she will align real estate, construction and operations functions to attract qualified partners and support sustainable clinic growth.
2. Expansion Strategy and Network Footprint
The Joint’s patient-first model features walk-in access, no insurance requirements and affordable membership plans, supporting more than 950 clinics in 43 states. Reap’s expertise in new development, resales, renewals and closure mitigation will support The Joint’s mission to expand its national footprint and maintain service quality.