Thorne launches nationwide sports performance marketing campaign with NBA All-Star Cade Cunningham
THRN•Creative and messaging
Creative was developed by P3 and directed by Jack Begert.
The messaging positions science-backed nutrition to support training, fueling, hydration, and recovery.
Campaign launch and media plan
Thorne Healthtech Inc. launched a nationwide sports performance marketing campaign featuring NBA All-Star Cade Cunningham as the lead athlete.
The campaign runs Aug. 10 to Nov. 1 across connected TV, digital out-of-home, search, YouTube, social media, display, and influencer marketing.
Media includes three 30-second product films and one 30-second hero spot; digital out-of-home placements target Los Angeles, New York City, Dallas, and Miami.
