Thryv promotes Patricia Rollins to vice president of marketing
THRY•Rollins' background
Rollins previously led the worldwide performance marketing team that launched IBM Watson.
She also ran digital marketing campaigns and events at Oracle CX Cloud.
Promotion to lead global marketing
Thryv promoted Patricia Rollins to vice president of marketing to lead global marketing as it expands its Thryv Growth Platform.
The role includes oversight of creative, demand generation, customer acquisition and go-to-market strategy for the platform and related services.
