Tilray Rolls Out Nine US Craft Beers in UK Bars, Debuts ARX Cannabis Brand in Germany
TLRY•Tilray is rolling out nine US craft‐beer labels across 24 SKUs in UK BrewDog bars, featuring Montauk, Shock Top, Sweetwater and six other brands, with ambition to produce locally at Ellon. The company is launching ARX, its first premium medical‐cannabis brand cultivated in Neumünster for debut at Mary Jane Berlin.
1. UK Craft Beer Expansion
Tilray Brands is launching nine of its US craft beer labels across 24 SKUs in BrewDog bars throughout the UK, leveraging its March acquisition of BrewDog assets in the region. The rollout includes Montauk, Shock Top, Sweetwater, 10 Barrel, Alpine, Green Flash, Blue Point, Terrapin and Runner’s High non‐alcoholic beer.
2. Premium Cannabis Brand Debut in Germany
Tilray’s German unit will launch ARX, the company’s first premium medical‐grade cannabis brand cultivated at the Aphria RX facility in Neumünster using Canadian strains. ARX is set to debut at the Mary Jane Berlin expo, targeting high‐margin medicinal flower demand in Europe’s largest cannabis market.
3. Strategic European Growth Plans
These initiatives mark a major step in Tilray’s global beverage and cannabis strategy, combining acquired brewing infrastructure with in‐market cultivation to drive distribution and margin expansion. The company aims to extend beer distribution into grocery channels and scale ARX production to meet growing patient and consumer demand across continental Europe.
